Peter Hoffmann holds a doctoral degree in Business Administration with a focus on consumer research and has extensive experience in senior marketing positions at global companies such as Procter & Gamble, Swarovski, and Wilkinson Sword. He also served as Head of Marketing at innovative startups like knuspr.de. Today, he works as a freelance consultant specializing in strategy, market research, and branding, teaches marketing, and is an entrepreneur in the food and beauty industries.